Hometown Of China's Plastic Shoes - Zhanjiang, Guangdong

Plastic shoes are traditional features of Zhanjiang exports, enjoy "hometown of Chinese plastic shoes", "southern Shoes City" reputation Wuchuan in Zhanjiang City, the national production of plastic shoes, one of three bases, at present the city has a shoe company 400 more than 20000 people in employment, an annual output of one billion pairs of plastic shoes, accounting for one-third of domestic production.

In recent years, local governments and the inspection and quarantine and other functional departments of the strong support, will Wuchuan footwear industries have been expanding exports, export of footwear production and processing enterprises has increased to 11, shoes export volume has increased steadily year by year, last year's export volume has reached 42.99 million pairs, the value of 23.51 million U.S. dollars, the products are exported to Europe, America, Asia, Africa market, the new city building and peasant incomes in rural areas made a positive contribution.

This year, by the global financial crisis, trade protectionism, as well as health and safety of consumers in developed countries pay more attention to factors such as the impact of Europe and the United States and other countries and regions, the requirements on imported footwear products increasingly stringent, and constantly demanding introduction of "green bar . "

For example, the EU announced in May this year, all exports to the EU products, the content of dimethyl fumarate should not exceed 0.1 mg / kg, while the substance is widely used in footwear and other textile products sterilization and anti-mildew treatment, but also require the exporter to containers or gas shall not contain any pungent smell, restricted substances, including methyl bromide, three hydrogen phosphate, etc. If the container has been found inconsistent with the provisions must be implemented degassing treatment, degassing very expensive.

Italian Ministry of Health issued ministerial decree calling for the use of the substance as an antiseptic product with the confiscation and testing; American Apparel and Footwear Association, also announced restrictions on its global list of substances, restricted substances, including formaldehyde, heavy metals, flame retardants, asbestos and so on. Of these countries introduced harsh "green threshold" seriously troubled by the city's exports of footwear products, leather shoes, the city some of the production companies since March of this year have ceased to export and European markets. <


Europe and the United States and other countries against imports of footwear products increased the threshold for city footwear export enterprises should attach great importance to take active measures across the foreign "green threshold."

Industry experts suggest the following aspects related enterprises should actively explore foreign markets firmly:
First, stick to European markets.
Although analysts believe that demand will shrink this year, Europe and the United States footwear more than 20%, and the U.S. dollar, euro depreciation and appreciation of the RMB exchange rate risk resulting from a larger, but the large proportion of European and American markets, companies in expanding in emerging markets, we can not give up on Europe and the United States market exports, should be more then a short list, so as not to lose customers.

Second is to strengthen the quality and safety footwear control system to enhance antifungal agents, desiccant security investigation, to ensure the safety of products exported.

Third, speed up product renewal, the creation of independent brands, to enhance coordination, lack of change in innovation, low prices, quantitative expansion of the dominant development model.

The fourth is to strengthen scientific research and development and collaboration, looking for banned material safety limit of alternatives, and actively communicate with foreign customers pay close attention to foreign officials of information.

Fifth, foreign trade departments and industry associations should take the initiative, and lead exports of footwear enterprises to actively participate in international exhibition, the establishment of footwear exports European and American business platform. 6 is to continue to consolidate the African and Asian markets, while actively developing Russia, the Middle East, South America and other markets to reduce the risk of total exports.